Revenue in Social Media


And this friend, is the truly difficult thing to measure. That's why these three letters take us all head-first. Social media is online, right? And there are businesses in which the income generated by this channel can be measured online:
  • An electronic commerce
  • A web page that searches for clients through its contact form
  • A page that lives from advertising

Here using the web analytics, we will see the relationship between the visits that come from each social profile and the amount of conversions they get in the form of:
  • Direct sells
  • Sales of customers who fill out the form
  • Revenue received from the site's advertising.

This, even having a technical difficulty more or less relative, it is technically possible to measure and it is clear what our return on the investment has been.
The serious problem comes when the business is offline, entirely offline, and is investing in an online medium . We will not be able to accurately measure the revenue generated by an online channel if the transaction is done offline. When a client arrives at an establishment does not say:
We can take a series of measures to try to create a "traceability" of the sales that we generate online. We can, through rewards, invite from the publications that the buyer identifies himself as a member of a campaign of the type:
  • Say that you have seen us on Facebook and get an X% discount
  • Redeem this code in the store and get an X% discount
  • Make reservations by private message

And many other more options that we have at our disposal if we are a tad original. But those campaigns will generate sales where the customer does not remember what he has to do when he arrives at our premises and they will escape from our measurement. On the other hand, we can not abuse this type of publications and use them constantly. So we will generate sales that will again escape our measurement.
Even putting all these methods in motion and taking them to the letter, in companies where the customer file is not opened, we do not measure the recurring income generated by a client that we receive thanks to social media.
All these revenues should be collected in the numerator of our ROI formula in social networks. But the management of a bar and its day to day makes this work very difficult. Your client is going to tell you that a couple came thanks to the contest you did, but he will not keep track of that client's account, or it will be very complicated for him. This happens in many businesses.
A large majority of companies are in this second case . SMEs and Micro-SMEs that are on social networks and do not have a website. Or that still having it, they can not know what visitors get on their website thanks to social profiles and they do not know what visitors do once they arrive at your page, because they do not have staff trained in web analytics. (One solution would be to also offer those services).
Search Engine Optimization Company in Lahore




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