What is m-commerce and how does it affect mobile SEO?


The m-commerce or Mobile Commerce is the commerce through mobile devices. Surely how professional you have found a conflict when making the decision to invest or not in Mobile and the strategy to adopt encouraged by the analytical difficulty (figures and statistics) of the landscape of this market.
In this article we will try to shed some light, see some paradoxes about user habits and m-commerce as well as understand why managing mobile SEO and optimization is crucial to your mobile strategy.
Some statistics about m-commerce
  • The mcommerce will exceed 500 billion dollars for 2017 thanks to the push
  • of Asia, America and Europe (Asia will account for 50% of all mcommerce). Source,
  • DigiCapital
  • The value of electronic transactions made via mobile phones and tablets will exceed 3.2 trillion dollars for 2017, according to Juniper
  • Ericsson predicts instead that, by 2016, the mcommerce exceeds 800 billion dollars worldwide
  • Gartner predicts mobile transactions will total 721 billion for 2017, with more than 450 million users by then.

Juniper, Gartner or Ericsson; each one gives some figures. Trillions of dollars, billions of dollars difference ... Why do big consultants give such disparate figures? How important are these figures for us and how to adapt to what is to come? This disparity comes from not really understanding what m-commerce is, what it is and what figures we can include in its analysis. Understanding this is the first thing we must do to avoid false expectations about what we can expect and do in our mobile strategy. For more detail about SEO and get SEO services click here:  Top Digital Media Company in Lahore
What is m-commerce and what is not?
The Mobile Commerce is the transaction of goods and services through mobile devices  (mainly smartphones and tablets). Therefore, m-commerce is part of e-commerce, and its weight is growing in importance, reaching almost 50% by 2018 according to  Goldman Sachs .
If it seems clear what m-commerce is, why do we have such disparate figures or what causes distortion? This is mainly due to the fact of including transactions that do not have to do strictly with what is the business of goods and services via mobile. Many consultants include within the figures of m-commerce (erroneously for me) the following concepts that in the industry is known as Mobile Financial Services (MFS):
  • Mobile banking 
  • Mobile transfers

Because this sector is especially large and moves a large amount of money, you can be giving false figures and expectations about m-commerce.
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