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What is m-commerce and how does it affect mobile SEO?

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The m-commerce or Mobile Commerce is the commerce through mobile devices. Surely how professional you have found a conflict when making the decision to invest or not in Mobile and the strategy to adopt encouraged by the analytical difficulty (figures and statistics) of the landscape of this market. In this article we will try to shed some light, see some paradoxes about user habits and m-commerce as well as understand why managing mobile SEO and optimization is crucial to your mobile strategy. Some statistics about m-commerce The mcommerce will exceed 500 billion dollars for 2017 thanks to the push of Asia, America and Europe (Asia will account for 50% of all mcommerce). Source, DigiCapital The value of electronic transactions made via mobile phones and tablets will exceed 3.2 trillion dollars for 2017, according to Juniper Ericsson predicts instead that, by 2016, the mcommerce exceeds 800 billion dollars worldwide Gartner predicts mobile transactions will total 721 bi...
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Regulatory Contracts for Marketing Services

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Nowadays it is known and accepted by everyone that marketing actions on the Internet are almost obligatory for any self-respecting company. Another thing is to know what types of commercial actions and analysis of them can be carried out concretely. What is the specific job of a marketing consultant or a community manager? Do you know a company that wants to be present in social networks and have a current and visible website what implications does it have and what work does it entail? My conclusion is that, although companies are already familiar with terms such as "SEM, SEO, ROI, ...", in reality they still do not know very well what it is. What they know is that they want to be there, they want to do "those things" to sell more and soon and they want this to be managed by an expert professional . Experts in digital marketing there are, no doubt, and come to the call of customers who need them. And although these professionals are concerned about informing...
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Solutions for Measuring Social Media ROI

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As professional managers we have to get out of that trap. We have to tell our clients that due to the configuration of their businesses, it will be very difficult to accurately measure the income generated thanks to social networks and the consequent benefit obtained from the investment. Small business owners should start to consider social networks an indirect expense of their production , from which they obtain a return, but which they will not always be able to measure accurately unless they adopt large changes. To those who may not be willing or will not be able to afford. In this scenario, in addition, we must emphasize to our clients that not only a social profile is opened to sell. What about the after-sales service, the brand image and the loyalty that they generate? How do we measure and attribute this to ROI? There are several objectives for Social Media and not all are to sell. Social networks are not the commercial ones of the online world, our work can not only be ...
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Revenue in Social Media

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And this friend, is the truly difficult thing to measure. That's why these three letters take us all head-first. Social media is online, right? And there are businesses in which the income generated by this channel can be measured online: An electronic commerce A web page that searches for clients through its contact form A page that lives from advertising Here using the web analytics, we will see the relationship between the visits that come from each social profile and the amount of conversions they get in the form of: Direct sells Sales of customers who fill out the form Revenue received from the site's advertising. This, even having a technical difficulty more or less relative, it is technically possible to measure and it is clear what our return on the investment has been. The serious problem comes when the business is offline, entirely offline, and is investing in an online medium . We will not be able to accurately measure the revenu...
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Social Media ROI in small businesses

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Social Media ROI , go theme huh? Every time I read something about this matter I think I will learn to measure it with German precision, but at the end of the rainbow I find myself with new questions and bifurcations. We tend to overlook that the company that wants to measure ROI in social networks , may not be measuring the return on their investments in their corporate image, uniforms, vehicles, equipment, business cards and similar items. Because, has anyone ever been interested in measuring the ROI of business cards? Are hundreds of posts written on this topic? Do printing companies or design companies worry about demonstrating the profitability of their product? If you realize all the expenses that I have just mentioned are of an indirect nature, do not lose this idea of ​​the mind because later we will return to it. Done the presentations, let's see why this matter is so difficult. As we all know these three letters ROI: Return On Investment or return on investm...
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